Twitter

This social networking site has the world’s media buzzing, and businesses, organizations and even governments jumping on the social media bandwagon.  It’s great for research, marketing, networking both locally and internationally and even just socializing… and it’s the perfect starting point for learning the etiquette of social media.  Starting with your fellow course participants, you’ll build a Twitter community and learn tips that will transfer to other social networking sites, and benefit your business practice in general. 

In this session you will learn:

Who uses Twitter, and how they use it

§  How to set up a Twitter profile and background

§  What to put in that “What’s Happening?” box

§  How to find people to follow, and start conversations with them

§  Why Twitter’s 140 characters is just a front door for more information and conversation

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LinkedIn

A combination of on-line resumes, company research, knowledge base, discussion forums, networking, and introduction service, LinkedIn is a powerful tool for businesses and non-profits alike.  What’s more, it is increasingly being used by employers to find the right people for their teams, and by businesses and organizations looking for suppliers, joint venture partners, industry colleagues and more.  Are you linked in to LinkedIn?  By the end of this class, you will be.

In this session you will learn:

§  How to build your own profile

§  How to add a company, and add yourself as an employee of the company

§  The simplest way to find LinkedIn connections from your own contact files

§  How to give your own website extra “Google Juice” using the links in your profile

Resources

Mashable.com: How to Get the Most out of LinkedIn

Mashable.com: LinkedIn Gives You a Better Way to Brand Your Business